Taco Bell has introduced some innovative (and unnecessary) foodstuffs like the Naked Chicken Chalupa and the Cheetos Burrito. But none of late seem to have garnered the head scratching reactions like its simple new “Breakfast Salsa”.

The Bell’s latest condiment is described as being a less spicy salsa

“created specifically for the most important meal of the day.”

The Internet seems truly perplexed as to what makes it “breakfast salsa”? Seventeen magazine’s article on the dilemma wonders,

“We didn’t know we needed a separate salsa to eat with [Taco Bell’s] morning staples.”

Even Food & Wine got in on it by posing the question,

“How many times have you sat down to enjoy an omelet in the morning, only to pop open a jar of salsa and think to yourself, ‘This is really more of a lunchtime condiment’?”

Refinery 29 can’t cope either.

“We’re just a tad confused about what makes Breakfast Salsa different from plain old salsa, and we’re not the only ones.”

As Taco Bell would want you to, all of this confusion can be answered by emptying packet of on their morning only fare like Breakfast Quesadillas, Grilled Breakfast Burritos or AM Crunchwraps. Hint: they probably want you to eat breakfast at Taco Bell.

So, what’s the big deal? It’s only salsa, kids. Trump is still POTUS, we’ve got bigger fish to fry. Speaking of which, WHY doesn’t Taco Bell have fish tacos?! COME ON!

(via NY Post)