It’s another wacky, high-concept video for the band known for their wacky high-concept videos. At this point, I’m thinking it would be “shocking” if they just did a concert footage video. Anyway. The video for their new song “Obsession” consists of the band members standing in front of… like… 1,000 printers doing that stop-motion thing they do as the printers print out various colored paper. It’s all very OK Go, and apparently kind of dangerous….

Says the band:

This video has a lot of flashing colors. If you’re susceptible to seizures, be careful, please. Your viewing experience will look significantly better if you manually set your YouTube resolution settings to 1440p or 2160p (for desktop, click the gear icon in the lower right). Just leaving it on “Auto HD” results in some pretty intense distortion during a few sections, because when the the colors and patterns get crazy, there’s actually just too much information flying by for YouTube’s normal HD compression. We broke the matrix. The good people of YouTube have been working with us to solve this (it’s a bit rate limitation issue) over the last 24 hours, but there’s no quick fix, and now it’s Thanksgiving in the US, and we’re all with our families.

Watch below.

A sampling of YouTube comments:

They must have spend billions on ink cartridges :-)

I hope they did recycle that paper properly

Wait, did i just watch a 3 minute long ad for paper?

Considering the price of ink this is probably more expensive than when they got that plane.

I feel like this a cool video idea that Michael Scott would steal to try and sell paper for Dunder Mifflin.

With the amount of calculations they made and effort they put into this music video, they could’ve successfully landed a rover on Mars.

If only they put as much effort into making their music

What do YOU think?