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You are here: Home / Culture / Architecture / New KENZO Campaign Celebrates Nelson Sullivan, ’90s Rave Culture, and the Best Acid You Ever Took

New KENZO Campaign Celebrates Nelson Sullivan, ’90s Rave Culture, and the Best Acid You Ever Took

By James St. James on March 30, 2017 2:48 pm

Omg, omg, I’m in a KENZO campaign!

For their spring ’17 campaign, KENZO teamed up with Traum Inc. to produce a wild, collage-y video inspired by rave culture, both past and present.

The trippy fashion film features the brand’s new ready-to-wear collection fused with archival footage from legendary videographer (and friend of WOW), Nelson Sullivan. The grainy images continually melt into kaleidoscopic tubes of lava, as so often happens on the best acid. Still, I managed to spy a number of former clubkid cohorts including… ME! OMG! There I am, near the end of the video, dancing alone in the street, wearing my old technicolor leopard Sprouse jacket! Great memory! I’m so glad Nelson was there to capture it! It sort of sums up how I felt about the whole decade.

Speaking to Sullivan’s queer legacy, Traum Inc. said, “We see Nelson Sullivan’s work as iconic and revolutionary—while documenting his day-and-nightlife surroundings he also documented the birth of a culture, and invented the format of video blogging—way ahead of his time. This video is our expedition into the different eras, where we created a visual dialogue between the yesterday and the tomorrow. “

(via OUT)

Shop Kenzo here.

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Filed Under: Architecture, Art, Celebs, Culture, Dance, Design, Entertainment, Fashion, Featured, Nightlife, Social Media

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