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You are here: Home / Misc / New Barneys Campaign Gives Mainstream Exposure to Trans Models

New Barneys Campaign Gives Mainstream Exposure to Trans Models

By James St. James on January 30, 2014 11:59 am

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The spring ad campaign for Barneys New York features 17 transgender models shot by legendary lensman Bruce Weber. In addition, the store will be donating 10% of all sales from its 11 flagship stores nationwide and Barneys.com on February 11th to the LGBT Community Center in New York City and the National Center for Transgender Equality. And while I don’t doubt that Barneys heart is in the right place – it’s a fab campaign and each and every one of the models deserves to be superstars – there’s still a bad taste in my mouth after the recent racial profiling incidents. As a commenter on Towleroad pointed out: “It’s great to see Barney’s raising awareness of trans issues, but… if a trans person of color actually went into their store, I wonder how they’d be treated?” Watch the teaser trailer here, featuring the absolutely riveting Katie and Arin. That Arin, boy. YUM.

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