Well, not in the good ol’ U.S.A but the Middle East branch of Coke announced that it has debuted cans in the region without its trademark label as part of a new campaign to combat prejudice. The can design features a red background and Coca-Cola’s signature sliver swash but not “Coke” or “Coca-Cola. The back of the can reads:
“Labels are for cans not people.”
Coca-Cola also released this YouTube video that shows the misconceptions that can arise pre-concieved ideas about someone…
“Through this campaign, Coca-Cola encourages the world to see without labels, but instead to open their hearts and see with their hearts. Coca-Cola is removing its own iconic labels in an effort to promote a world without labels and prejudices.”
This might seem like a pretty tame marketing idea for the States but it must seem radical –strange, for an area of the world where they toss people off buildings for being gay.