We all remember when Alt-Right darling, Milo Yiannopoulos, was dropped by Simon & Schuster after a few controversial mishaps. Well, Milo decided to self-publish his new book, Dangerous. You know how the saying goes: “what goes around, comes around”. When taken to Amazon, his PR agency then stated that Dangerous sold over 100,00 copies. Tsk, tsk. Not true.
The Nielson Bookscan which scans and monitors book sales from almost every digital outlet to retail outlets, including Amazon, claims that Dangerous has only sold 18,268 copies to date across the United States. Adding insult to injury, 152 copies sold in the U. K.
Obviously, being Milo, he’s visibly upset about it not being the astounding success he expected. Milo is now throwing around “fake news” to the reports of the book failing miserably.
“By now, you may have heard reports claiming we only sold 18,000 copies of Dangerous and that our 100,000 copies claim is exaggerated. I’m happy to report that this is fake news,” he said in a statement. “It’s true that the major booksellers only managed to ship out 18,000 copies to retail customers by the list cutoff. But that’s because they didn’t order enough ahead of time, and have been scrambling to play catchup ever since. The real news is that we’ve received wholesale orders and direct orders of such magnitude that our entire stock of 105,000 books is already accounted for.”
It seems to us, Milo anticipated a higher demand for his hate filled rhectoric than there really is. The Neilson Bookscan does not take into account wholesale orders into their statistics as most unsold copies end up being returned to the publisher of said book.
[Images via Milo Yiannopoulous’s Instagram]