There’s gold in them thar nuggets! McDonald’s Japan has created a Willy Wonka-style competition in which one lucky customer will win an 18-karat gold chicken McNugget. The competition is to promote its two new dipping sauces fruit curry and creamy cheese.
The contest has blown up on social media after the fast food chain revealed the prize in an ad introducing a new character: sauce thief Kaito Nuggets — aka Phantom Thief Nuggets.
Participants are encouraged to unmask their sauce hunter, Kaito Nuggets, aka Phantom Thief Nuggets. According to the contest’s rules, participants are tasked with helping unmask the nugget-crazed villain by posting when and where he’s spotted using the hashtag #怪盗ナゲッツ (which is “Kaito Nuggets” in Japanese, according to the chain).
“He may appear in some of McDonald’s restaurants through the country, may throw out a ceremonial first pitch for a professional baseball game, or pay a visit to a prefectural governor making a surprising request entertaining people,” McDonald’s Japan stated in an emailed release.
Those interested in winning need to help unmask the villain by following clues posted on the company’s twitter page. The contest runs June 8–28.