Martha Stewart’s new quarantine series, Martha Knows Best is on HGTV now.
The new series starts with an episode of Martha on her giant upstate farm quarantined with her housekeeper Elvira, her driver Carlos and gardener pal, Ryan. Martha gardens, gives tips, banters with Ryan and takes video chat calls to help people with their gardens.
One guest, Queer Eye‘s Antoni Porowski, Martha starts out by scolding for posting pics of her dogs on social media (and not sending her a Thank You note.) He mock apologizes profusely. The segment shows her advising him how to start a terrace garden in NYC, and it’s brief but notable for my purposes here.
Let me explain: I usually watch shows that air on cable through Hulu. One benefit is I pay extra for no ads. HATE TV commercials with a passion. I recently upgraded to get live TV through Hulu and it came with ads which I of course, but I endured them in order to watch CNN‘s non-stop Election Coverage. (I’m trying to upgrade to the version without commercials.)
I tell you this because it’s how I discovered Martha’s new show aired a commercial for Chick-fil-A. Yes, the fast food chicken restaurant FAMOUS for donating to anti-LGBTQ causes. I know, right?
This new ad series was obviously created to try to reverse the ongoing PR nightmare fired up by the LGBTQ community and their vocal boycotting of the restaurant, if you can call it that.
It’s called “The Little Things” and features Chick-fil-A’s employees telling us the little things they love about the company they work for. And are being paid to appear on camera for… to convince us how nice Chick-fil-A is?
And Martha! Hello!? Your audience is women and GAY MEN. I gotta say I know a few people that know Martha personally (we’ve met a few times but I don’t have her cel #) I’ve got to get a message to her.
First, you publicly scold a friend for not sending a “Thank You” note after your party. (To me this is WAY more rude than not thanking someone…)
And speaking of rude, it’s rude to run a commercial on your show with an openly gay man as a guest, for a business that has donated to organizations that are anti-LGBTQ and was founded by a man who is openly homophobic. No matter how nice its employees might be…. here’s a tip: