It appears River Viiperi has a pretty intimate relationship with his fans. In June, he teased them with a selfie photo in the tub. Now he’s in the shower on Instagram but this was a production, not a selfie. Is it a promo for Calvin Klein underwear? A reminder you can be dirty while getting clean? Who cares?

Watch.

I can't run naked I'm always tripping… 🙄🙊 💥WWW.RIVERV.COM 💥

A photo posted by RIVER 🐬 VIIPERI (@riverviiperi) on Jun 22, 2016 at 5:46pm PDT

TOWEL SERIES 111 By the Master himself 📸 #MarioTestino #TowelSeries @MarioTestino

A photo posted by RIVER 🐬 VIIPERI (@riverviiperi) on May 25, 2016 at 1:05pm PDT

Babe, you got this. Have a an amazing day ❤️ ~ River 📸: @Nicole_Banner

A video posted by RIVER 🐬 VIIPERI (@riverviiperi) on Jul 29, 2016 at 10:00am PDT