Crest has a new line of toothpaste called Be Adventurous featuring chocolate mint flavored toothpaste, as well as vanilla mint and (shudder) lime spearmint. Has anyone tried it yet? Of the chocolate flavor, John Scarchilli, head of scientific communications for Procter & Gamble, said that getting it exactly right was difficult. “We actually use a proprietary flavoring-and-cooling technology that delays the onset of the mint, to let the chocolate make the first impression,” he said. “Holding back the mint long enough – 30 to 40 seconds – lets the chocolate be satisfying.” Omgomgomg. I CAN’T WAIT TO TRY IT! I’m on the phone to Target as I type this, trying to track it down. Now, if someone would invent the chocolate deodorant I’ve been clamoring for, life truly would be perfect. (via Daily Mail)