This new MAC ad featuring Serbian-American competitive body builder and fitness model Jalena Abbou harkens back to those gorgeous early ’80s Lisa Lyon photos by Robert Mapplethorpe that so brilliantly blurred the line between the masculine and the feminine (while simultaneously challenging and adhering to classical aesthetic standards). It’s stunning to see such a muscular woman in a cosmetics ad, because, as Jezabel points out: “She’s styled and photographed in a way that glamorizes her and highlights her beauty and her femininity, but the ad also does not camouflage or attempt to minimize her incredible body. (Which is the usual treatment that athletes, particularly female athletes, get in fashion photography) In fact, Abbou’s muscular arms are the focus of this picture.” Fab! Fab! Fab! And good for MAC for continually pushing the boundaries of contemporary beauty!