Lorde‘s Solar Power album drops tomorrow, but she just treated us to a video for the single “Mood Ring,” a companion video to the video for the album’s title track, which also was a comment on lily-white wellness culture.
The aspirational millennials selling the superficial trappings of the hippy-dippy new age spiritualism n social media get a well-deserved sendup. Va Vulture, Lorde said:
I wanted to understand the commune life, dropping out from society and trying to start again. That really resonated to me when writing this album. One thing that occurred to me as a major parallel between that time and our time is our wellness culture and our culture of spirituality, pseudo-spirituality, wellness, pseudo-wellness. Things like eating a macrobiotic vegan diet or burning sage, keeping crystals, reading tarot cards or your horoscope.
Lorde has become a sort of de facto cultural critic of whiteness and white culture of late. Our own JSJ made the case that she kicked it off with her cover of the whitebread classic “In the Air Tonight.”
Image: YouTube / Lorde