I love Harry’s Shaving Company. Their blades are cheaper, better designed and are overall superior to buying store-bought blades, if you ask me. They are owned by the great glasses company Warby Parker, which I also have been buying for years. (For every pair sold, WP gives a pair of glasses to someone in need and they are just $95 including prescription.)
Harry’s is subscription service of shaving products, but now they are starting to be available in stores as well and their latest video is all about having a choice. Titled Shave, or Don’t, the video goes through reasons for men to choose to shave, or not shave and it features a trans man.
“Back in the day. Men couldn’t always shave. Back in another day, men had to shave. Somewhere in between is a very nice thing: a choice.”
The voiceover lists the various reasons, and a trans man is seen looking into a bathroom mirror putting lotion on a freshly shaved face. His surgery scars are clearly visible. It says,
“You can shave to feel like you.”
This ad comes on the heels of the Gillette ad, which tackled toxic masculinity. The video challenged men “to do more” and showed a diverse group of men.
A 2016 study from the Williams Institute at UCLA found that around half a percent of Americans identify as transgender which equates to roughly 1.4 million people.
Seeing yourself represented in a commercial can’t be taken for granted. This type of representation is a big step for trans people.