Yesterday was Spirit Day, the most visible anti-LGBTQ bullying event. And to show support for LGBTQ youth, Kellogg’s launched a special edition ‘All Together’ cereal in collaboration with GLAAD supporting inclusion and to stand up against bullying.

The special edition All Together box features beloved characters including Tony the Tiger, Toucan Sam, Snap, Crackle & Pop, Mini (from Frosted Mini Wheats), Sunny (from Raisin Bran), Apple and CinnaMon (from Apple Jacks), and Cornelius (“Corny”) the Kellogg’s Corn Flakes mascot.

The side panel of the ‘All Together’ box reads:

“Be inclusive, accepting, inviting, nice, kind, loving, happy, together.”

The back reads:

“We all belong together. All Together Cereal is a symbol of belonging no matter how you look, where you’re from, or who you love. We believe that all young people and those young at heart deserve an environment where they can grow up to be their best selves. That’s why we’ve joined forces with GLAAD by going purple on Spirit Day to stand up against bullying in all forms, and support a more accepting world for LGBTQ youth. Join us and pledge to go purple on Spirit Day to show solidarity with LGBTQ youth and take part in the largest, most visible LGBTQ anti-bullying campaign in the world. Visit GLAAD.org/spiritday and take the pledge today.”

All proceeds from the cereal purchased on Spirit Day at Kellogg’s NYC café were donated to GLAAD.