IKEA‘s blue FRAKTA bag debuted in ’96 and Treehugger posted 20 new uses for it. This new Limited edition rainbow bag will be just as useful, with the added bonus of celebrating the LGBTQ community during the month of June on the 50th anniversary of Stonewall.
The new KVANTING bag will be go on sale June 1 at IKEA U.S. stores for just $3.99 (It’s IKEA afterall.) All profits will go to support the Human Rights Campaign Foundation‘s (HRCF) children, youth and families programs. HRCF is the educational branch of the nation’s largest civil rights organization working to for LGBTQ equality.
Rafael Fantauzzi, IKEA’s U.S. Diversity & Inclusion Manager says,
“We are excited to partner with the Human Rights Campaign Foundation for Pride Month. At IKEA, our culture is centered on the value of togetherness. We believe equality is a fundamental human right and that all homes are created equal. We know everyone deserves a home you absolutely love and a workplace where you can be yourself.”
This year, IKEA was on the Forbes “Best Employers for Diversity” list and – for the fourth consecutive year – earned 100% on HRCF’s Annual Scorecard on LGBTQ Workplace Equality, the nation’s premier benchmarking survey and report on corporate policies and practices related to LGBTQ workplace equality. This year also marks the 25th anniversary of a groundbreaking national television commercial from IKEA which aired in 1994. It was the first national TV spot to ever feature a gay couple – two men shopping together for a dining room table at an IKEA store.
(Photo, IKEA; via Tree Hugger)