It’s a fine line, feeling included and celebrated and being marketed to just like any other group.
Unless you’ve lost internet connection for the past month, you have seen the tsunami of merch from Michael Kors homo promos to Doritos and rainbow Mini-Mouse ears. It can be a bit overwhelming.
As a gay man of a certain age (AHEM) I would NOT wear a rainbow anything, to be honest. I do have some multi-colored socks that I might pull to this month, but that’s as far as I’ll go.
I was at IKEA last week and asked about their rainbow flag bags… after some searching from store help, SOLD OUT. All the money went to the Human Rights Campaign.
And before you start ranting too hard, that’s the case with a lot of this stuff. For every Love Unites item purchased by July 15, Express will donate 25% of the net income to GLAAD. That’s giving back. Hard to have a beef about THAT. See the many other companies donate similarly to pro-LGBTQ causes.
So, are you buying any PRIDE merch? If so, good for you. If you hate it, don’t buy it, give to an LGBTQ cause of your choice. Or not. That’s the American way… at least for a few more months.
(Photos courtesy brands; via Reviewed)