Yes, James Middleton, the brother of the Duchess of Cambridge, IS apparently selling personalised marshmallows to encourage and assist coming out of the closet. The businessman and brother-in-law of the future Monarch launched his unique business venture Boomf last year, which makes personalised mashmallows with pictures on them. The website says,
“Boomf is all about the big messages in life. We felt we were missing a way to say‘straight is great, but gay is the way’, so Boomf! There it is! These pre-designed messages make that nerve-wracking announcement a whole lot sweeter. Check out our other homo fabulous designs.”
Homo fabulous? OK. But the company doesn’t JUST focus on LGBT clients. They basically make digitally printed special occasion marshmallows. You’ve seen the same thing applied to cookies, right? Same idea, which, when applied to the “special occasion” makes a LOT more sense. It’s $25 for a box and the can be personalized in any way you like and delivered to the U.S. too.
But as a note, most of British Commonwealth citizens still live under anti-gay laws. Members of the Royal family avoid references to gay marriage or LGBT rights and no Royals –NONE– have ever spoken in favour of same-sex marriage. But last year Prince William became the first future Monarch to explicitly condemn homophobia, participating in a school workshop to provide practical tips to prevent anti-LGBT bullying and cyber bullying. The visit was organised by the Diana Award – in memory of his late mother Diana.
In the video for the project, the announcer suggests that they are a great way to celebrate anything like coming out of the closet, but his friend doesn’t get the message…
“I’m coming ou-”
“-all the way from Italy!”
“Or I like me-”
“I don’t think you get it, I’m a p-” –
“No… I’m gay.”
“I know. You still like metal right?”
It’s a little silly. But besides the fact that the company was started by the brother of Royal, it’s not a totally bad idea to normalize coming out as a right of passage and something to celebrate, not dread. But metal? Um, no? How about RuPaul’s Drag Race Queens? Now we’re talkin’, Queen!
(via Pink News)