Tom Wolf, WOW’s head of technology, tells me that on three occasions he has given away all his stuff. Everything he owns. Normally this is one of the signs that someone is about to commit suicide. But Tom may be onto something of a cleansing trend.
This British guy plans to go off the grid and have a Bonfire of the Brands on August 26. He is blogging his progress toward a brand-free existence as countdown progresses. Book about it expected in 2007. This guy in France is totally destroying his home and everything in it. But this guy beat everyone to the punch in 2001, eBaying his life and then following up with everyone who bought his stuff. And there’s a book.
What does it all mean?
– Fenton Bailey
(Seated, Neil Boorman; standing, John Freyer)