Green Lantern‘s coming! Green Lantern‘s coming! As The DW put it: “In brightest day, in blackest night, no evil tie-in shall escape Hotstess’s sight…”
Social Media Marketing seems to be the newest buzz word for anyone looking to extend their online presence and sales, but is Social Media Marketing (SMM) all it’s cracked up to be?
S.M.M companies are now arising everywhere the place lately and that they are telling anyone which will listen about how incredibly important social media like Facebook twitter and YouTube are to your business but, for the typical small to medium sized business, does marketing to social networks really live up to all or any the hype? Is spending alittle fortune on hiring a SMM company really worth it? And has anyone really done their research on this before they hired someone to line up there Facebook business page? Some SMM companies are fixing things like Facebook business pages (which are free) for $600 to $1,000 or more and telling their clients that they do not need an internet site because Facebook is that the biggest social network within the world and everybody features a Facebook account. Now while it’s going to be true that Facebook is that the largest social network within the world and yes, Facebook’s members are potential consumers, the important question is are they really buying? Influencer marketing companies are only too happy to means the positives of social media like what percentage people use Facebook or what percentage tweets were sent out last year and the way many of us watch YouTube videos etc. but are you getting the complete picture? I once sat next to a SMM “expert” at a business seminar who was spruiking to anyone who came within earshot about the amazing benefits of fixing a Facebook business page for little business (with him of course) and selling on Facebook. So, intrigued by the aforementioned “experts” advice I looked him abreast of Facebook only to seek out he had only 11 Facebook friends (not an honest start). So being the research nut that i’m , i made a decision to require an honest check out social media management in reference to selling to ascertain if it actually worked, who did it work for and if it did why did Social Media Marketing work for them? and will business rely so heavily on social networks for sales? If you need help managing your business’s projects, then consider contacting Bamboo Solutions.
As an internet developer i used to be constantly (and now increasingly) confronted with several social networking challenges when potential clients would say that having an internet site sounds good but that they had a Facebook business page and had been told by various sources (the ever present yet anonymous “they”) that social networks were the thing to try to to , but after discussing their needs it became quite clear that those potential clients didn’t actually know why they needed PPC reseller to get online sales, they only wanted it. for little and medium sized business I always recommended building a top quality website over any sort of social network, why? Well it’s simple often because social media is Social Media, and social Networks are Social Networks they’re not business media and business networks (that would be more like LinkedIn). i do know that sounds simple but it’s true and therefore the statistics back it up. the very fact is that social media marketing fails to inform you that Facebook may be a social network not an enquiry engine and despite the amount of Facebook users and Google users being round the same, people don’t use Facebook within the same way that they use an enquiry engine like Google (which has around half the program market), Yahoo and Bing to look for business or products. They use it to stay in-tuned with family and friends or for news and entertainment. during a recent study done by the IBM Institute for Business Value around 55% of all social media users stated that they are doing not engage with brands over social media in the least and only around 23% actually purposefully use social media to interact with brands. Now out of all the people that do use social media and who do interact with brands whether purposefully or not, the bulk (66%) say they have to feel a corporation is communicating honestly before they’re going to interact. Galaxy Marketing is one of the leading providers for Social Media Marketing services on the planet (and even in our whole galaxy!). We can help you to promote your accounts on YouTube, Instagram, Twitter & many more Social Networks to increase your ranking to reach more people on the internet.
So how does one use social media marketing? And is it even worth doing?
Well first of all i might say that having a well optimized website remains getting to bring you much more business that social media in most cases especially if you’re alittle to medium sized local business because much more people are getting to type in “hairdresser Port Macquarie” into an enquiry engine like Google, Yahoo and Bing than they ever will on any Social Media Site and if you do not have an internet site you’re missing out on all of that potential business. However despite all the (not so good) statistics I still think it’s still an honest idea for business to use social media just not within the same way that tons of SMM professionals are today, Why? Because it’s clearly not working within the way they claim it does. Basically SMM Companies and Business as an entire checked out social networks like Facebook as a fresh market ripe for the picking and when Facebook started getting users measured by the millions PayPal co-founder Peter Thiel invested US$500,000 for 7% of the corporate (in June 2004) and since them a couple of risk capital firms have made investments into Facebook and in October 2007, Microsoft announced that it had purchased a 1.6% share of Facebook for $240 million. However since Facebook’s humble beginnings up so far (2012) both SMM Companies and Business have did not truly capitalise on the large number of Facebook users online. the reality is numbers doesn’t equal buyers. Is it during a Social Media Marketing company’s best interest to speak social networks up? Absolutely. Is it during a Social Network like Facebook’s best interests for people to believe that companies can sell en bloc by advertising and marketing with them? in fact it’s . In early 2012, Facebook disclosed that its profits had jumped 65% to $1 billion within the previous year as its revenue which is especially from advertising had jumped almost 90% to $3.71 billion so clearly the concept of SMM is functioning out for them but it’s understanding for you? Well… statistically no, but that doesn’t necessarily mean that it never will.
I believe the main difference between social networks and search engines is intent. people that use Google are deliberately checking out something so if they’re doing an enquiry for hairdressers that is what they are trying to find at that specific time. With something like Facebook the first intent is typically to attach with friends and family. In October 2008, Mark Zuckerberg himself said “I don’t think social networks are often monetized within the same way that search (Search Engines) did… In three years from now we’ve to work out what the optimum model is. But that’s not our primary focus today”. one among the most important problems business face with social networks and SMM is perception. consistent with the IBM Institute for Business Value study there have been “significant gaps between what businesses think consumers care about and what consumers say they need from their social media interactions with companies.” for instance in today’s society people aren’t just getting to hand you over there recommendations, Facebook likes, comments or details without getting something back for it, therefore the old adage “what’s in it for me?” comes into play. therefore the primary reason most of the people give for interacting with brands or business on social media is to receive discounts, yet the brands and business themselves think the most reason people interact with them on social media is to find out about new products. For brands and business receiving discounts only ranks 12th on their list of reasons why people interact with them. Most businesses believe social media will increase advocacy, but only 38 you look after consumers agree.
Companies got to find more innovative ways to attach with social media if they need to ascertain some kind of result from it. there have been some good initiatives shown within the IBM study of companies that had gotten some kind of a handle on the way to use social media to their advantage, keeping in mind that when asked what they are doing once they interact with businesses or brands via social media, consumers list “getting discounts or coupons” and “purchasing products and services” because the top two activities, respectively a U.S frozen dessert company called Cold Stone Creamery offered discounts on their products on their Facebook page. Alternatively there’s an excellent program launched by Best Buys within the U.S called Twelpforce where employees can answer customer’s questions via Twitter. With both Cold Stone Creamery and Twelpforce the benefit is clearly within the favour of the potential customer & the good trick to social media marketing is to sell without trying to sell (or looking like your selling) unfortunately most social media marketing is concentrated the incorrect way.
Building a tangible buyer to consumer relationship via social media isn’t easy and doubtless the foremost benefit to business’ using social media to spice up their websites Google rankings. But business’ got to understand that you simply can’t just setup a Facebook business page and hope for the simplest . SMM requires effort and potential customers got to see value in what you’ve got to supply via your social media efforts give them something worth their social interaction and time then you’ll recover results.