A Kylie Jenner makeup tutorial is played backwards as an anonymous person reads nasty comments from real articles about her. “The clip is played in reverse to symbolize that the comments are stripping Kylie of her self esteem and identity. The film is meant to be viewed as a criticism of the hate culture on blogs.”
Says the film’s creator Will Rebein:
While reading news articles about Kendall and Kylie in Australia, I was shocked and disgusted by the aggressive comments directed towards Kylie. For years, people have cruelly commented on Kylie’s appearance, always pitting her against her sisters Kendall and Kim, and suggesting that her looks are inferior. It’s unreal that people take the time out of their day to write these comments, and forget that there is a real person potentially seeing these things and internalizing them. People used to always criticize Kylie for having thin lips, then when she got injections people tried to tear her down – the public will never be satisfied. People forget that Kylie Jenner is a real person; just a young 18 year old girl. This anonymous hate culture on gossip sites is out of control, and I thought by reading these comments (which were literally just taken from the top comments of two articles) and showing imagery of Kylie makes them seem more real and realize how painful the words can be.
Watch it below.