This afternoon, Kraft-Heinz announced a contest to give out free “kits” of its latest, limited-time mac and cheese in time for Valentine’s Day.
Try not to gag, but…..
According to NBCPhiladelphia:
The box of Original Mac & Cheese will be joined by a packet of pink, candy-flavored powder to mix into one’s cheesy dinner. According to the brand, the mix will turn the noodles a bright magenta color, rather than that familiar orange.
According to a Kraft-Heinz spokesperson, the vibrant pink hue comes from beetroot and carrot concentrates.
That’s not what it tastes like, though. The candy taste is because the extra packet of powder contains fructose, natural flavors and vanilla extract.
To win a free box of the neon noodles, head to CandyKraftMacandCheese.com beginning at 8 a.m. CST through Feb. 8 at 12 p.m. CST and enter the contest. A thousand winners will be selected to receive the magenta mac in time for Feb. 14.