Page Six is announcing that – effective immediately – makeup mogul Kat Von D will no longer be involved with her namesake makeup brand… and that it will now go by the name KVD Vegan Beauty.
The reason she’s giving for her sudden departure? So she can focus on being there for her 1-year-old son, Leafar Von Drachenberg Reyes, as well as re-committing to her music career and recently launched vegan shoe brand, Von D Shoes.
“This past year has been one of great change for me,” she wrote in an Instagram post to her “dearest fans.”
“As many of you know, I gave birth to my beautiful baby boy, launched my vegan shoe line, and am now busy prepping to release my long-awaited album in the spring, followed by an international tour!” Von D said.
Beauty conglomerate Kendo — which is also responsible for Marc Jacobs Beauty, Fenty Beauty, and Ole Henriksen — is now the makeup line’s sole owner.
“This was not an easy decision, but after careful consideration, I decided I wanted the makeup line to continue to thrive and grow, and Kendo is primed to do just that,” she said.
Full story here.