On a glorious day last February, Daddy Yeezus gifted us with the release of his newest single “All Day.” If you haven’t heard it (for some reason) it’s an epic Kanye production featuring his typical lyrical genius and some guitar and whistling by Sir Paul McCartney. And according to the New York Times today, he will finally be showing the accompanying music video (or art piece?) titled “All Day/I Feel Like That” in true fabulous Kanye fashion, at the Los Angeles County Museum of Art starting this Saturday, July 25 as a repeating video installation. (So “All Day” will actually be showing all day. Well, at least during museum hours.)
According to the Times, the video is a 9-minute-long extravaganza directed by 12 Years A Slave director Steve McQueen—which comes as no surprise due to the fact that they heavily praised each other’s work when McQueen interviewed Kanye for Interview Magazine last year. The video was also reportedly filmed in one long take as Yeezy “runs, crouches, dodges, raps, rants, sweats and pants, as if being pursued by the camera or the police or in pursuit himself, until he slumps against the wall to catch his breath.” It sounds truly epic. And if there’s anyone who knows how to manipulate visual theatrics these days, it’s Mr. West.
Kanye first debuted the song when he performed it during the 2015 Brit Awards:
Taylor Swift’s reaction was appropriate: