
Justin Bieber is NOT happy with H&M’s new merch.
The Biebs posted an Instagram Story slamming a new clothing by the brand that features his likeness — including a sweater dress with a black and white picture of his face and a canvas bag with different photos of him printed on the front, along with other pieces.
I didn’t approve any of the merch collection that they put up at H&M… all without my permission and approval. SMH I wouldn’t buy it if I were you.
In a second post he slammed the merch saying it’s “trash”…
H&M told People,
as with all other licensed products and partnerships, H&M followed proper approval procedures.”
Of course, Bieber has his own set of merch for sale on his official website, including hoodies, sweatpants and t-shirts.



(Photos, H&M; via People)