Check out these three beefy, brawny bears featured in this new commercial, the first in a series for the British company Rowse Honey, satirizing the Goldilocks And The Three Bears fairy tale. This time the three bears are named Phil, Matt, and Joel. The funny ad shows the hot trio making porridge for breakfast in a parody of a cooking show.
The spot was produced by The BMB Agency, whose Creative Director Jules Chalkey says the commercial was intended to “…encourage more people to put more honey on porridge. We wanted to find the ultimate advocates for porridge and honey.”
“It was important to find the characters that would make it feel authentic and genuine, who we could trust to accurately represent the gay bear community,” he explained. “We cast and wrote very carefully, taking advice from people within the community, and encouraged the cast to co-write the scripts and be their genuine selves. Ultimately this is a funny and charming breakfast show for everyone and made with love and fun.”
It must have been especially fun to be the dresser on that film set. Watch below. Grrrr!
Via NewNowNext and Rowse Honey