Queer Eye‘s Jonathan Van Ness stars in an upcoming Super Bowl commercial for new Pop-Tarts Pretzels. And just what ARE Pop-Tart Pretzels you ask? They are “the brand’s first-ever sweet and salty [pretzel] innovation” for those that “strug to snack.”

They also… fit in a toaster, so yay? Progress?

via The Street:

“The new snack will be available in chocolate and cinnamon sugar. The [Super Bowl commercial featuring Jonathan] will encourage fans to look down at their boring pretzel bowl during the Super Bowl and question why it isn’t a Pop-Tarts Pretzel toaster pastry, instead; forever making them re-think plain, “just salty,” pretzels and snacks.

Watch below.