Bruce Springsteen’s Jeep ad was one of the most buzzed-about Super Bowl commercials, but the spot has been pulled.
It was revealed today that Springsteen was arrested for driving while under the influence last fall.
A spokesperson for Jeep told Rolling Stone,
“It would be inappropriate for us to comment on the details of a matter we have only read about and we cannot substantiate.
But it’s also right that we pause our Big Game commercial until the actual facts can be established. Its message of community and unity is as relevant as ever. As is the message that drinking and driving can never be condoned.”
A National Parks Service said that Springsteen was arrested in Gateway National Recreation Area on the New Jersey Coast on November 14th. He was charged with DWI, reckless driving, and consuming alcohol in a closed area.
The spokesperson said,
“Springsteen was cooperative throughout the process.”
The New York Times reports that since the arrest occurred in a national park, federal prosecutors will pursue the case. The singer will make his first court appearance later this month.
The Super Bowl ad featured Springsteen driving in Kansas, Colorado, and Nebraska and speaking about how Americans with different backgrounds and beliefs should try to come together.
“Fear has never been the best of who we are.
We just have to remember the very soil we stand on is common ground. So we can get there. We can make it to the mountaintop, through the desert …and we will cross this divide.”
Jeep spent more than a decade trying to convince Springsteen to do a spot, according to the Times. When he did, he used his own team to produce it.
The ad is no longer viewable on YouTube.
A rep for bruce Springsteen has declined to comment on the matter.
(via Rolling Stone)