If you’ve been wondering why Madonna’s album is so EURO-sounding, it might be because she read this article, which announces the death of mass audiences. Pop culture has gone niche. What’s a material girl to do? Go Euro!
Why? Well, I suspect after reading this article, Madonna realized she needed to figure out how to produce a global pop sensation in a world where niche rules. She summoned her cabal to do some top-secret research. This article was just the beginning; they discovered that it’s AMERICA that’s going niche while EUROPE is going mass pop. Europe has long had the stigma of being the satellite to US mass audience, and is now clinging to the idea of having its own global audience, endlessly trying to shrug off provincialism by being as big as it can be. America’s a younger culture, it’s more flexible and adaptable than Europe. America’s future is niche.
And Madonna? Can you imagine a niche Madonna? Actually, I’ll bet you can – it’s called American Life. All the more reason to go Euro! Confessions on a Dance Floor is confessions of a nouveau Euro! Make no mistake, the entire disc is drenched with Pet Shop Boys-Moroder-Euro production, and she launches the entire enterprise with an ABBA hook! You can’t get more Euro than that – and less American! No doubt Madonna and her cabal have succeeded. Mass audiences will follow.
– Randy Barbato