In their new commercial, Axe Body Spray (previously the sole domaine of douchebags everywhere) asks real questions guys search for every day on Google. Question like: Is it OK to be skinny? Is it OK to be a virgin? Is it OK to experiment with other guys? To wear pink? To have long hair? To be the little spoon?
The ad sums it up at the end asking, “Is it okay for guys to be themselves?”
Says the commercial:
“It’s time to stop questioning what defines masculinity, because there’s no one way to be “a man.” Just be you”
As part of its Find Your Magic Initiative, the men’s body spray fragrance brand has released a new campaign video, “Is It Ok For Guys?,” based on a recent study showing that “72% of guys have been told how a real man should behave.”
Axe has partnered with the non-profits Promundo, Representation Project, and Ditch the Label to better understand and address the issues that young men face while trying to live their most authentic lives.
The masculinity-redefining initiative is an extension of last year’s LGBT-inclusive Find Your Magic campaign, which also focused on masculinity’s many different variations.
Pretty impressive. Watch below.