You know sixteen-year-old supermodel Lucky B Smith from his shock of white hair, the cheekbones you could grate cheese on, and the legion of screaming girls that chase him wherever he goes. He leads an impossibly glamorous life, of course, traveling hither and yon, and the pics he shares with his 1 million+ Instagram fans are very often gasp-worthy works of art. Let’s look at a random sampling from the last month or so.
“woke up and took a selfie”
“When I see in n out in the distance”
“My hair has the most random curls”
“GQ China shoot”
“With family in LA. Happy Mother’s Day mom I love you so much you’re my best friend!”
“Just out driving around…”
Cover of Chinese Harper’s Bazaar
“Walked a few shows today…”
“I keep forgetting you guys call me little fresh meat 😂 classic”
“Walked for Jeremy Scott today”
“#tbt to 12 years old for Vogue Hommes shot by Hedi Slimane”
“4 years ago I got signed to an agency as a model to @nextmodels, then moved to LA 2 years later. I’ve been in LA for 2 years now and never thought I would be on Ellen… This is so crazy thank you so much @theellenshow for this amazing opportunity I had the funnest time! I still think I’m dreaming… I’m so shocked thank you so much😭 and thanks to all my agents at @nextmodels for always believing in me!”
“During this trip to Shanghai I found this super rad store Trendiano they have super sick outfits. You’ve all been asking me what to wear, that’s perfect example. You should all go and check them out #trendiano“
“I’m loving Hong Kong!! Everyone in Hong Kong needs to come meet me tonight at the LCX adidas Originals store at 7PM!! it’s my last night here to meet you guys so please come!”
“don’t trip don’t trip”
“this photo makes me think about starting my rapping career.”
“My eyebrows are weird”
“Saw the homie @shaundross“
“Going to LA tomorrow”
“@amber_tripp7 will you do me the honor of going to Alta High School’s junior Prom with me?”
“Shot taken backstage at the @roberto_cavalli show the other night”
“Backstage boys Tom Ford”
“Almost had to cut my hair really short today”
“My hand smells great in case you’re wondering”
“7:04 am Venice beach”
“im ne sais pas si im disant ce droit … mais je espère que tu êtes tous une bonne journée! peut-être quand im en Europe, je peux rencontrer certains d’entre tu?😏😌😌”
“my hair has been doing the craziest things lately…”
WHAT A FACE, RIGHT?
Via Business of Fashion:
As an ‘Insta-famous’ male model with about 1M followers on the popular image-sharing platform Instagram, you might not know him, but teenage girls most certainly do. His fans are diverse and global, but if there’s one thing they share, it’s a near obsession with Lucky Blue.
He boasts some impressive engagement metrics. In the last 12 hours alone, his fans have tagged him in 223 photos, some of which are modeling shots; many of which are candid shots taken from his Instagram account; others are simply screengrabbed text messages between friends talking about how much they love him. On average, his Instagram posts are liked by about 30,000 to 40,000 people each, or about 10 to 15 percent of his total following on the platform, which is significantly higher than the average rate for fashion brands, which social media analytics firm Union Metrics puts at 4.3 percent.
And, like Cara Delevingne, Lucky’s fans don’t just follow him online, but in real life, too. He’s the only 16-year-old boy on the international fashion scene who has the power to make people show up in the flesh when he posts on social media. And he’s not afraid to use this power.
“A ton of fans showed up yesterday,” said Lucky Blue’s mother, Sheridan Smith, referring to the stampede of teenage girls who greeted the model when he exited the building after walking in the Sacai men’s show on Saturday morning. “But he told them a whole day ahead of time.”
Over the past couple of months, the sight has become increasingly common. Lucky Blue shows up in a new city where he’s been booked for a shoot or a show — and girls swarm. In London, there were 60 waiting with signs and posters at Heathrow Airport. In Amsterdam, 20 stormed the American Hotel where he was staying. In Milan, they lurked outside the Fendi show. This kind of following is unusual for a male model.”
read the entire article here