This year the Coca-Cola Company scored high marks in HRC’s Corporate Equality Index, and their most recent advert can show you exactly why they have such significant regard. The commercial features a 50s’ soundtrack with over-saturated art direction and colors, which set the stage for the frivolous rivalry between brother and sister, as they fight for their pool boys attention.
The siblings rush from the fridge with their bottles of Coca-Cola, only to get outside and discover… mom has beaten them to it, and is already providing the hired help with sandwiches and a cola.
‘Let’s face it, Mom always knows better, and she not only got to the pool boy before them both, but she also fixed a sandwich for the guy,’ said Rodolfo Echeverria, global vp of creative and connections at Coca-Cola, reports Ad Week.
‘It’s a human story, and Coca-Cola is at the center.’
The film was produced by ad agency SANTO. (Via GayStarNews)
Watch the charming ad below!