Sure, I love the eMac I use here at WOW, and the PowerBook I use at home, but I wouldn’t want the Apple logo tattooed on my ass, never mind a visible area. I, however, am alone in feeling that way. “[S]ome people feel a desire to permanently mark themselves with things that profoundly affect their lives,” says Shannon Larratt at BMEzine.com. “I don’t know if this is some genetic leftover that helped primitive humans hold their social fabric together, or whether it’s an unavoidable byproduct of being both narcissistic and sentient creatures. Either way, people get tattooed every day with the things that define their lives — and ‘nerds’ and ‘geeks’ are no different.” On his site, he talks to geeks who have marked their bodies with not just the Apple logo, but also schematics and video games (Legend of Zelda and Quake being favorites). They tell him why they did it.