Ahead of Sunday night’s highly anticipated fourth season of Game of Thrones (omgomgomg), audiences across the world are asked to help bring down a 15-foot-tall statue of the mad King Joffrey that has been errected in Auckland, New Zealand – by using Twitter. Fans are asked to use the hashtag #bringdowntheking in their Game of Thrones tweets. A rope will be positioned around the King’s neck, and with every tweet the statue will be one cog closer to toppling. Organizers expect it to take five days or one million tweets to pull the statue down.
Travis Dunbar, Sky Television’s director of programming, says:
“Game of Thrones is a worldwide phenomenon and King Joffrey is quite possibly the most hated fictional television character of all time. It’s exciting to give fans an opportunity they are dying for; to assist in the demise of the King of the Iron Throne.”
REALATED: Watch the 15-minute season four trailer below.