Rock god Harry Styles gave an interview with Dazed Beauty to promote his new fragrance, Mémoire dune Odeur, for Gucci. The scent is a combination of “chamomile, alongside notes of jasmine, musk and sandalwood.”
“It’s really fresh to me. Floral, clean, not heavy,” he says. “It smells like what I imagine Joan Didion’s house to smell like.”
Hmm. OK. That’s rather…. specific.
Sounds like someone has been reading The White Album .
He went on to explain how scents are very tied to memories:
“The triggering of memories from smell is really strong for everyone. My mother has always worn the same perfume. It smells like roman candles and jasmine. So like anytime I smell it, I feel like a kid again. I feel like everyone has those.”
When asked if he really wears his fragrance, he assures the interviewer he does.
“All the time… I sleep in it”
Good to know, Harry. Good to know.