Yes, one of the world’s biggest bottled water brands, Aquafina, has admitted that its bottled water comes from the exact same source as the water from your kitchen tap.
PepsiCo, which owns Aquafina, was forced by an advocacy group, Corporate Accountability International, to change their misleading label and make it clear to the customers that the water in the plastic bottles is nothing more than filtered tap water.
PepsiCo spokeswoman Michelle Naughtron called this decision a “reasonable thing to do” if it helped consumers better understand the fact that the water comes from public sources. While the label reads “purified drinking water” in plain sight, somewhere in tiny letters they added the P.W.S. (Public Water Source) to the label.
Does this really help people understand that they are paying a premium price for the same water that flows out of their kitchen tap? Not really.
According to Natural News,
“By including a picture of mountains and the term purified water on the label, consumers are led to believe that Aquafina originates from a natural mountain spring which is then filtered and bottled.
As stated by the Beverage Marketing Association, nearly 50 percent of all bottled water sold in the U.S. is tap water. Nonetheless, people unknowingly keep paying a premium price for the same water that comes out of their tap.
“The [bottled water] industry grossed a total of $11.8 billion on those 9.7 billion gallons in 2012, making bottled water about $1.22/gallon nationwide and 300x the cost of a gallon of tap water,” ConvergEx Group Chief Market Strategist Nick Colas explained.
“If we take into account the fact that almost 2/3 of all bottled water sales are single 16.9oz (500 mL) bottles, though, this cost is much, much higher: about $7.50 per gallon, according to the American Water Works Association. That’s almost 2,000x the cost of a gallon of tap water and twice the cost of a gallon of regular gasoline.”
I’ll admit that if you don’t think about it, you can assume that bottled was is always better. I have a house in upstate New York and for the first year or I bought bottled water to drink and put in my guest rooms. Except that after I really thought about it, I realized my tap water came from a well on my property. A spring-fed well, that has water that comes out at a cool 55 degrees and tastes like Evian. Duh. I now bottle it myself and take it back to NYC to drink.
(via Natural News)