Hollywood’s most in-demand florist, Eric Buterbaugh (pronounced “Booter-bah,” darling), has gathered three longtime friends and clients — Gwyneth Paltrow! Demi Moore! and Nicole Richie! — for a photo shoot for Harper’s Bazaar, to celebrate his latest venture into the world of fragrance. Check out the ladies in their superfab chapeaux after the jump!

From Harper’s Bazaar:

Buterbaugh’s new perfume line, called Eric Buterbaugh Florals, will launch online this month with seven scents, each based on a different flower, which he hopes will appeal to women who are both deliberate and particular when it comes to their fragrances. “Scent is a very personal thing,” says Buterbaugh, who yearns for the kind of care and attention that went into making perfume during the heady days of the pre-Victorian era, when scents were painstakingly crafted in small batches for members of the noble classes and bottles were handmade and decorated with etchings.

The line, Buterbaugh says, will aim to return some of the romance to perfume. “These fragrances are sort of like going back to something more old-school and special, like opulent, luxurious flowers, which I do now in a modern way,” he says. “I’ve been working creatively with flowers for a decade and a half, and this is a new mode of floral expression for me that is exciting and feels very natural. I’ve always been fascinated by how flowers blend the visual and the olfactory. Unfortunately, very few flowers have real scent anymore because of the way they’re grown in hothouses, so creating a line of fragrances based on florals is a way for me to preserve that and share it with others.”

Condragulations, Eric!