Gucci just announced that Sabato De Sarno will replace Alessandro Michele, who left in November starting with Milan Women’s Fashion Week in September 2023.
De Sarno comes from the house of Valentino and will be responsible for defining and expressing the house’s creative vision across women’s, men’s, leather goods, accessories and the lifestyle collections.
But like Michele when he became Gucci’s creative director, De Sarno has no previous leadership position as creative director. Before joining Valentino in ’09, De Sarno worked at Dolce & Gabbana and Prada.
Kering chairman and CEO François-Henri Pinault said,
One hundred and two years after Guccio Gucci opened his first store in Florence, Gucci remains one of the most iconic, prominent and influential luxury houses in the world.
With Sabato De Sarno at the creative helm, we are confident that the house will continue both to influence fashion and culture through highly desirable products and collections and to bring a singular and contemporary perspective to modern luxury.”
De Sarno said in a statement:
I am deeply honored to take on the role as creative director of Gucci.
I am proud to join a house with such an extraordinary history and heritage that, over the years, has been able to welcome and cherish values I believe in.
I am touched and excited to contribute my creative vision for the brand.”
Kering’s management shared a mid-term target for Gucci revenues –to hit above €15 billion.