Something is brewing over at Gucci. The fashion house has consistently been knocking the ad campaigns out of the park lately. While I wasn’t a major fan of the #TFWGucci memes campaign, it must be said that it was really refreshing to see such an old brand embrace the ways of the Millennial.
However, this campaign might just be my favorite. Borrowing from classic 1960’s sci-fi television shows, Gucci is going camp-intergalatic! Shot by the legendary Glen Luchford, the photos range from a Star Trek-ish interior to fashion glamazons running to catch their spaceship! The accessories are not to be missed with butterfly adornments and also…fanny packs?!
Fighting dinosaurs a la Land of the Lost, models don fringed jean jackets and silk harem pants. Classic Gucci themes such as florals and gems are found within the campaign. You might even recognize the glitter body suit worn by Rihanna at Coachella. If Rihanna is on board, then beam me up into this Gucci galaxy.
Check out the video and photos for yourself, below:
[Images courtesy of Gucci]