Last week, a Los Angeles County Superior Court jury ordered Nestle USA to pay Christoff $15.6 million for using his likeness without his permission and profiting from it. The award includes 5 percent of the Glendale-based company’s profit from Taster’s Choice sales from 1997 to 2003. During that time, Nestle sold the freeze-dried coffee with labels featuring Christoff’s face in the United States, Mexico, South Korea, Japan, Israel and Kuwait. The company’s Canadian arm started using his image in 1986.
The guy on the Taster’s Choice freeze-dried coffee label just got paid $15.6 million for a couple of hours’ work. Seems former model Russell Christoff posed for some photos back in 1986 and forgot about them until 2002, when a woman in a store recognized him from the coffee jar. (Photography weblog)