As Karl Marx lamented it is the fate of all genius to end up as mere merch. Having sadly failed to get the First Earth Battalion off the ground Jim Channon (pictured staring at a goat) is shrewdly switching from a military op to a millinery one. He’s hoping to capitalize on the release of The Men Who Stare At Goats (yes, the movie that capitalizes on our doc of the same name) with a line of hats and t-shirts. Get yours here.