The first thing you’ll notice is the faaaaaaaabulous Price Is Right set that the models stomp past – a nod to our consumerist culture, I suppose. Then, it’s the big, big ’80s hair (that’s actually more Trixie Mattell than Dynasty, but maybe I just have drag queens on the brain). Only then will you start to notice the clothes: Million dollar bill printed dresses, gold lamé trench coats, teddy bear fur coats, the drag jewelry, the ’80s flounce, and those tongue-in-cheek trademark Moschino TV dinner/dish soap/detergent prints. It’s all riot of kitsch and color and knowing smirks. Like The Palladium roared back to life and promptly threw up on Fashion Week. I love it.
Jeremy Scott called it pure old-fashioned escapism. But the Moschino creative director never lets us off the hook quite that easily, does he? In fact, Scott staged a game show-fashion show once before. His Fall 2001 collection, the last he presented in Paris before moving to New York, covered familiar ground, all the way down to the grandfather clock, La-Z-Boy recliner, Hoover vacuum, and model presenters with bouffant wigs. “The professional term is teasing,” he said backstage. “They’re teasing the prizes.” Teddy Quinlivan gets special points for the way she sold that red Ferrari. Eat your heart out, Vanna White.
The first three looks here were a callback to that 2001 collection, only this time around the dollar bill prints had six zeros at the end. Unchecked consumerism? We’re all of us guilty, but this was no downer of a show. When the “TV dinner” kimono glided out—vegetable medley, mashed potatoes, and meat surprise—it was downright hilarious. There were sight gags aplenty: evening bags in the shape of an iron, a bottle of dish soap, and a cash register; a tube dress shout out to Press Your Luck, a short-lived game show only Gen X-ers will remember (Guilty!); and crystal embellished dresses modeled on the packaging of consumer goods that advertisers try to sell during commercial breaks, like breakfast cereal, soft drinks, and household cleaner.
Scott’s message was as plain as that Cap’n Crunch logo: As tempting as it is, and boy, does he hope he tempts us, shopping isn’t the solution; a good laugh is. “There’s always shit in everyone’s life,” he said. “A little levity, a little bit of fun—there’s nothing wrong with it. I am the king of camp.” Tonight he most definitely was.