A giant boob suddenly dotted the the London skyline March 26 (Mother’s Day in the UK) as part of the #freethefeed campaign, a movement that promotes a non-judgmental approach to feeding. The oversized mammary is courtesy of Mother London, a British independent creative agency that raises awareness about the social stigmas surrounding breastfeeding.
“It’s hard to believe that in 2017, UK mothers still feel watched and judged when feeding in public,” writes Mother London in a blog post. “This was our mother’s day project. A celebration of every woman’s right to decide how and where they feed their children without feeling guilty or embarrassed about their parenting choices.”
(Via Bored Panda)