Just in time for Valentine’s Day! Hallmark introduces a same-sex couple as part of its new “Put Your Heart To Paper” campaign. The new series puts the spotlight on a several real-life couples, including Eugenia and Corinna, who have been together for two years. Corinna says:
“She’s inspiring to me, and she brings optimism to my life.”
Hallmark has garnered praise from the LGBTQ community after it first introduced a line of same-sex wedding cards in 2008 and Honey Maid, Starbucks, Tiffany, Banana Republic and scores of others continue to join in. Personally, ads in general can be pretty dull so besides being inclusive, this kind of diversity spices things up, right? And it’s a cliché, but love IS love.