
On the jackets, of course, is emblazoned the Ben & Jerry’s Ice Cream logo, turning the tramps and addicts and drunks and unfortunates of every mental state imaginable, from comatose to psychotic, into walking (or possibly crawling) ambassadors for this Great American Ice Cream. “We prefer to call them ‘people of the street’, ” said a spokesnun, “The words ‘beggar’ or ‘homeless’ immediately give rise to a negative image.”