A very interesting article about how RuPaul, and drag in general, is BIG BUSINESS. RuPaul and MANY of the girls who have passed through RuPaul’s Drag Race know this and this article gives insight on some of the tricks (ha) of the trade. (haha) It’s also a good tool for queens AND others, whether they’ve been on RuPaul’s Drag Race or not, to use to grow their brand and connect with their fans!
Forbes contributer Jackie Huba writes:
RuPaul is one of the most well known drag queens in the world. His rise to fame began in the 1990s with his dance hit “Supermodel (You Better Work),” but is more recently known for his cult reality TV show, RuPaul’s Drag Race, where drag queens compete to be America’s next drag superstar. Starting in 2009, the show’s seven seasons, now broadcast in over 100 countries, have launched the careers of drag queens who have become overnight sensations around the world, amassing hundreds of thousands of fans on social media. Queens have gone on to top Billboard dance charts, star in their own off-Broadway shows, and be featured in advertising campaigns for mainstream brands such as American Apparel,Starbucks and Facebook.
What do smart businesses and America’s top drag queens have in common? Both want to build a loyal customer base that supports them long term.