Each year, hoping to win an Emmy, TV shows send out elaborate “For Your Consideration” packages to Emmy voters, packages designed as superficial simulacrums, clever swag that’s seductive enough to garner your vote without having to reinvolve you in the program. And each year, Emmy voter Randy Barbato considers the Consideration packages as they arrive at his office and gives each their own special award – the prestigious WOWie.
And the RIF Wowie goes to…
TNT’s INTO THE WEST. Because reading is fundamental, but watching TV is not, how do you get
critics and voters to take your mini series seriously? Send out your screeners in faux leather-bound book form (with oldestyle gold-leaf lettering) and include an actual book! It’s not TV, it’s literature.