50 years ago…
The term Swinging London was the youth-driven cultural revolution that took place during the mid-to-late 1960s which saw a flourishing of art, music and fashion. It was symbolized by the city’s pop and fashion exports like The Beatles, Mary Quant, Twiggy, Jean Shrimpton and popular shopping areas like King’s Road, Kensington and Carnaby Street.
But this mainly a West End-centered phenomenon that happened among young, middle class people. Swinging London was a youth-oriented phenomenon that emphasized the new and modern. It was a period of optimism and hedonism, and a cultural revolution. One catalyst was the recovery of the British economy after post-World War II austerity which lasted through much of the 1950s.
In 1965, Diana Vreeland, editor of Vogue, said
“London is the most swinging city in the world at the moment.“
Time magazine its April 15, 1966 magazine pronouncing London the global hub of youthful creativity, hedonism and excitement,
“In a decade dominated by youth, London has burst into bloom. It swings; it is the scene.“
Social rebels had taken over. Here’s British Pathé‘s quintessential footage of the day.
(Photo, Wikipedia: via Trendingly)