Singer, songwriter (and director) John Duff just released the song and music video, Rich, an unabashed anthem for the 1%. It mocks (and celebrates?) pop culture’s love/hate obsession with those who are rich and famous. Duff says: 

“The subject matter is nothing new for hip-hop music, but you rarely hear such themes sung so unapologetically in pop music. I like to think I’m holding a mirror to what it is that we do every day, as a culture – what we worship, how we consume, how we cope.”

The video features internet celebs Rebecca More (Cock Destroyer), Justin Jedlica (the human Ken Doll), and Chris “Leave Britney Alone” Crocker. It mimics ad campaigns for Keeping Up With the Kardashians and Met Gala looks, and, of course, Kim Kardashian’s iconic magazine cover. 

Duff says, 

“I remember walking to a performance one day along the Hudson River, I started writing the most obnoxious song I could think of about being famous for being rich… that ended up being the first incarnation of ‘Rich.’

Watch.