Knock at the Cabin beat 80 for Brady for total weekend US box office, although more people saw the octogenarian comedy at discounted matinee prices. Either way you count it, gays win!
Jonathan Groff and Ben Aldridge star as dads Eric and Andrew. When they take their daughter Wen (played by newcomer Kristen Cui) to a cabin in the woods, they are confronted by four strangers (Dave Bautista, Nikki Amuka-Bird, Abby Quinn, and Rupert Grint) who tell them they must make an impossible decision to save the world from apocalypse.
The film is the latest by M. Night Shyamalan, who has a cameo as an infomercial host. The interesting marketing experiment shows promise for getting people of a certain age back into theaters. Via Deadline:
While the experimental ticket price drop didn’t exactly mushroom more bucks than Knock at the Cabin, 80 for Brady pulled in more people than Knock at the Cabin, estimated 1.3 million to 1.1 million, according to box office stat corp EntTelligence, which actually counts seats for the industry. The average ticket price for 80 for Brady was $9.79 to Knock on the Cabin‘s $12.30. So, in regards to Paramount and exhibition’s great team-up, something definitely worked here that bears repeating with subsequent films for older demos. In the same breath, more admissions doesn’t always mean more bucks when tickets are discounted.
Watch.
Here’s the original trailer, which was more of a teaser.
Images: YouTube / Universal Pictures
