KFC has gone through a somewhat bizarre crisis in the U.K. this week. They ran out of chicken. Now, KFC is apologizing with a creative stunt: rearranging the letters in its name.
Apparently, this shortage forced most of its 900 locations to temporarily shut down (some were reopening with limited menus and shorter hours.) Disappointed fans of the chain were vocal on social media. They even started to get police involved. (Police in London and Manchester had to tell angry KFC fans that the #KFCCrisis is NOT a police matter.)
One KFC fanatic admitted after repeatedly returning to KFC,
“I’ve had to go to Burger King.”
KFC responded on Twitter where this all played out.
Burger King wasn’t the only one to capitalize on the #KFCCrisis. Iceland Foods offered free breaded chicken strips, while PETA tweeted about the state of the typical British chicken farm. (Fine with me there was no chicken, I’m with PETA.)
In the newspapers The Sun and Metro, KFC ran a full-page print ad crafted by ad agency, Mother London. The ad apologizes for the ordeal while admitting that “a chicken restaurant without any chicken” is “not ideal.”
Founder and group managing director of Frank PR, Andrew Bloch tweeted that the apology was a
“masterclass in PR crisis management.”
The BBC reported that as of today around 700 of the KFC’s stores in the U.K. have now reopened.
(Photo, KFC; via Adweek)